Casinos are becoming much more than venues for gambling, slot machines and poker tournaments. The addition of restaurants, bars, younger players and a more inviting environment have made casinos a popular weekend destination.
When you combine the energetic buzz of a busy casino with the flash and light of casino digital displays, it’s an electric atmosphere that’s sure to see more growth over the next few years. In fact, the market for flat-panel displays is expected to reach $110 billion by 2017, according to Global Industry Analysts. LED displays are gaining ground, though LCD monitors are still the largest market worldwide in flat panels.
That growth is why digital display manufacturers like Christie Digital are excited about the casino environment. Digital displays give the casino a bright, visual addition to help:
- Share casino event information, related shows, specials, and more
- Offer directions on finding tickets, casino entrances, VIP areas, seating and more.
- Highlight current games, top weekly draws, winning teams for tournaments and more.
- Welcome visitors and promote upcoming events, restaurants and merchandise.
- Use live Internet streams on displays for associated online events, or just for news, weather, sports information.
- Specialize with casino specific content for new visitors and regular attendees.
One sterling example of upgrading a casino with state-of-the-art digital LED and LCD monitors is in Scottsdale, Arizona at the Casino Arizona at Talking Stick Resort. CCS Presentation Systems, a leading provider of audio-visual systems solutions to business, schools, churches, casinos and more, outfitted over 1,000 speakers and 100 displays spread throughout the Casino and the Talking Stick property. The Poker Room at the 15-story hotel, casino and conference center was further highlighted by fifteen 103” plasma displays on custom designed lift systems.
In most instances around the Casino, commercial-grade display solutions were necessary items. These audio-visual solutions needed to operate
24 hours a day, 7 days a week; they had to offer full HD resolution; emit less heat, and preferably be ultra-thin bezel monitors for areas that needed multiple display units. Read more at Casino Journal about all the different displays set up by CCS at Casino Arizona and Talking Stick.
Today’s modern casinos offer digital displays generally mounted on the walls and from the ceiling. These bright screens offer up views, game play information and more. Plus, in keeping them up and away from the playing tables, the LCD/LED monitors don’t interfere with the floor plan or table alignment.
For casino operators interested in purchasing digital signage solutions, here are optimum placement areas for digital displays in casino-hotel locations:
– Above gaming tables: As seen above, these displays offer great views for players, table managers and observers from many angles.
– In hotel lobbies: Some hotel areas incorporate the signage into the walls, to blend in with the furniture and surroundings.
– Behind check-in counters: Having a full-screen display with the casino’s activities and information behind check-in counters is a great idea. Size recommendations here are generally for more than 50” for digital signage behind counters.
– In restaurant areas: Revolving content on multiple screens gives restaurant owners great flexibility with the casino environment.
– Above slot machines: Here, casino operators might incorporate ceiling hung digital displays and connected screens for wider visual opportunities.
Digital signage in casinos is a growth area, and it offers a more enveloping experience for casino regulars and infrequent visitors alike. Audio-visual solutions are becoming a mandatory part of our social experience, and seeing flat-panel displays, sound systems, projection screens and more throughout casinos is a clear example of that experience.